Ethertronics, the leading developer and manufacturer of high performance internal/embedded antennas for wireless devices, announced today that Sendo has chosen their patented Isolated Magnetic Dipole™ (IMD) internal antennas for integration into their latest line of mobile phones. Sendo is one of the leading mobile phone manufacturers in Europe and is now shipping phones to carriers in over 40 countries around the world. This new line of products promises to expand Sendo's market presence significantly based on their compelling combination of features, design and performance.

Given Sendo's broad market penetration and strong international carrier customer base, outstanding antenna performance was expected at the outset. Sendo's product designs posed several significant antenna challenges. The new phones have an extremely small form factor and a variety of design variations making consistent performance across the products difficult. With plans to market the phone in many different markets, Sendo was particularly focused on meeting performance requirements that would be accepted by a large number of carriers.

Ethertronics' IMD antennas offered Sendo the performance and the flexibility they required to maximize the impact of their product line in the market. The exclusive antenna technology delivered high levels of "real-world" efficiency, measured against the head and impressive SAR (specific absorption rate) results. The combination of high performance and low SAR is one of the major advantages of Ethertronics' patented technology and differentiator from other competitive solutions in the market.

"Sendo's presence in the major wireless markets is impressive and growing rapidly. Winning their business is another strong endorsement of the advantages of our IMD technology," explained Mike Isgrig, vice president of marketing & North American sales at Ethertronics. "IMD continues to deliver superior Ôreal-world' performance, design flexibility and small size to maximize the market impact of new wireless devices for OEM's around the world."

About Ethertronics
Headquartered in San Diego, California, Ethertronics designs and manufactures the industry's only Isolated Magnetic Dipole™ (IMD) internal/embedded antennas for personal and industrial wireless devices. Used in cellular and wireless LAN applications such as phones, notebooks, LAN cards and PDAs, IMD antennas provide longer range, increased signal strength and improved voice/data quality inside buildings, in noisy environments and in fringe network coverage areas. For more information about Ethertronics, visit the company's web site at: www.ethertronics.com.