San Diego - May 15, 2006 - Ethertronics, the internal (embedded) antenna technology leader for wireless devices, today announced its Isolated Magnetic Dipole™ (IMD) has been chosen by Firefly Mobile, Inc. for inclusion in its award winning Firefly phone. Firefly Mobile, Inc., is the leading developer and innovator of mobile phones and services specifically designed from the ground up for kids and their parents. Ethertronics created a multi-band antenna design for the phone, whose form factor is 35% smaller than other phones on the market today. The Firefly phone is currently shipping throughout North America and is available from a wide variety of carriers and retailers, including Cingular Wireless, Target and Toys R Us.

 "We selected Ethertronics for Firefly phones because their IMD technology offered superior isolation and efficiency - especially in designs constrained by size," said Joe Murphy, director of program management of Firefly Mobile. "Ethertronics worked closely with our team to finalize the antenna design and ultimately enabled a quicker time to market."

Targeting children 6-12 years of age, the Firefly phone is about the size of a small pocket calculator, weighs only two ounces, and is designed to fit a kid's hand. The fun, kid-oriented options that Firefly phones offer, coupled with innovative parental controls, are an industry first and deliver parents peace of mind. With a Firefly phone, kids have a fun way to stay connected to the important people in their lives.

"This application is a great example of what IMD can do, specifically because of the challenges we faced working on an extremely small design," said Mike Isgrig, vice president of marketing & sales at Ethertronics. "With the Firefly phone, we were able to meet the mechanical and electrical performance specifications and safety emissions requirements, which were critical to the success of the project."

Ethertronics' Isolated Magnetic Dipole™ (IMD) technology delivers on the key needs of today's wireless devices. It has been designed to confine the current flow on the antenna element and optimize the isolation to deliver higher performance in a small form factor with minimal SAR emissions.

About Firefly Mobile
Firefly Mobile is an authority on mobile products for kids and their parents and an associate sponsor of Nickelodeon's 19th annual Kids Choice Awards (KCAs). Firefly Mobile is a privately held company with worldwide headquarters in Chicago, Illinois, and a regional office in Northern California. Firefly Mobile designs, develops and sells the Firefly phone, accessories and airtime services. The Firefly phone was designed from the ground up to address the needs of pre-teenage kids and their parents. Kids love the Firefly phone because it's designed just for them and allows them to stay in touch with their family and friends by pressing a few keys. Unlike adult mobile phones, the Firefly phone provides parents with the control features they need in order to conveniently manage calling costs and access to calling features. Firefly phones are currently sold in the U.S., Canada, Mexico and 10 countries in Latin America. For more information regarding Firefly Mobile products visit the Firefly Mobile web site at fireflymobile.com. Firefly Mobile is the proud recipient of the 2006 ÔBest of Innovations' Award from the Consumer Electronics Association (CEA), the Cellular Telecommunications & Internet Association's (CTIA) 2005 Winning Wireless Widgets Award, the Bulldog Bronze Award for the launch of a consumer product, the LACP Magellan Award for the top 50 Communications Campaigns of 2005, a Silver Award from LACP Magellan for the company and product launch, The 2006 Communicator Award, and the Chicago Atheneaum 2005 GOOD DESIGN Award.

About Ethertronics
Ethertronics designs and manufactures high performance, internal (embedded) antennas for wireless devices. Selected by major customers to support a wide range of applications including cellular, UMTS, WiFi, Bluetooth, GPS and Digital Video Broadcast among others, our patented Isolated Magnetic Dipole™ (IMD) technology provides wireless equipment manufacturers with optimized antenna size and performance, while exceeding safety emission requirements. Headquartered in San Diego, California, the company maintains a global network of design centers and low-cost manufacturing operations. For more information about Ethertronics, visit the company's Website at: www.ethertronics.com